The four pilars of influence

—• Music i.e. the concrete appearence, conserts

—• Digital i.e. video, musical video, movie

—• Merchendising ie.the products

—• Lisensing i.e using the brand as a tool for promotion

 

The Brand

——• The Brand is a proven success on all markets so far with over 2 milj. views on Youtube. The group has performed over 1100 conserts.

——• The brand was launched 2009 with the focus on international markets, toys clothes booka etc.

——• The character is active on 3 different markets

• Scandinavia, Angloamerican, Russian -market

——• The music is the driveforce

——• The scale of the character is the key to the monetation

——• The more the character is recognized the more money

 

Vision

We aim at an international entertainment market for preschool children with high quality products (age 3-7).
 

We will be leading in the pre-school music sector for children within 2 years.
 

We will be a household animation brand for children within 3 years.
 

We will have a full size merchendising portfolio within 3 years

—       • Toys, clothes, games, fmc
 

We will have a lisensing portfolio within 3 years

—       • More than 10 partners
 

We will launch a TV series within 4 years
 

We will launch full movie within 5 years

 

Markets

———• The global market is 100 000 000 children

———• 500 milj. pre-school children have access to digital devices

———• The current target markets are devided to Europe, East and Asia

———• The influence of children are the key factors of success

———• The quality of content will be the future in entertainment

———• The scale of the business will be the in income of the IPR business

 

The Plan
We will keep the plan as a story, storys sell and the storys are delivered By IPR

—• —Strenghten the brand with music

————       • Music is a marketing tool but will generate income on soc.media channels through ads

———• —Make  music videos for recognition

———• —Make animations for access to different markets

———• —Merchendising and lisensing for revenue

———• —Make a movie to establish the influence on global markets

 

What we need

———• —Money to execute a marketing oriented growth plan

———• —52 videos -> 225.000 €

———• —Marketing on 3 markets Europe Russia Asia -> 450.000

———• —26 episodes animation 300.000 €

———• —Marketing 100.000 €

———• —Consert tour in scandinavia 100.000 €
———• ——Consert tour in Russia 200.000 €
———• ——Movie budget to be discussed

 

What we have

———• ——Music / the band

———• ——Character

———• ——Music videos

———• ——Digital channels

———• —Plan

 

Case Kuoma




 

———Kuomiokoski Oy is a Finnish wintershoe manufacturer.
Kuoma is one of the oldest shoe manufacuters in Finland est 1928.
Kuomiokoski Oy sells and markets Kuoma childrens shoes
internationally with focus on Scandinavia and Russia as a primary
market.
 

The commercial was aired in Finland soc.media 2016. The co-operation
will continue. The commercial will be aired in Scandinavia and Russia
winter 2017.

——